Alex Elkins
alex@alexelkins.xyz
Head of Engineering · Security & Privacy Officer at Rovertown
13 yrs building high-traffic web platforms
LinkedIn ·
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Engineering leader who pairs hands-on architecture with ownership of business outcomes. Runs
engineering, security, and privacy for Rovertown, whose platform powers loyalty and mobile
pay-at-pump for convenience store retailers: $60M+ in annual fuel sales and
~9M production API requests a day. Leads SOC 2
readiness as Security & Privacy Officer and sets the standards for code quality, testing, and
delivery the team ships against. Still writes Laravel and designs on AWS.
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Lead engineering for a SaaS platform serving convenience store retailers across loyalty, mobile
pay-at-pump, and fuel integrations.
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As Security & Privacy Officer, built the SOC 2 program from scratch: business continuity
and disaster recovery plans, risk register, change-management and code-review controls, and
database access controls, and delivered the first auditor evidence package.
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Direct technical strategy, architecture review, and release planning across teams.
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Lead and mentor the engineering team, setting standards for code quality, testing, and delivery.
Principal Software Engineer
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Integrated mobile pay-at-pump and loyalty APIs, driving $145M+ in fuel
sales across 3.9M+ transactions.
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Scaled the core API platform (Laravel, Redis, AWS EB, MySQL), including coupon redemption, to
~9M production requests daily.
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Led technical scoping, estimation, and release planning for cross-team projects, keeping delivery
predictable and stakeholders aligned.
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Modernized a legacy admin portal by adding automated tests and CI/CD, cutting deployment risk and
accelerating feature delivery.
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Mentored and coached engineers through code reviews and pairing sessions, promoting best practices
and team growth.
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Built and maintained a loan management system (PHP, MySQL, JavaScript).
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Built and maintained a fraud detection system (Go).
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Built high-traffic brand websites (Jif, Smucker’s, Folgers, Dunkin’, Meow Mix and others) and
back-end .NET APIs.
Senior Software Developer
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Built and ran the mobile point-of-sale fleet (4,000+ iOS devices) and its enterprise integrations.
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Built internal Laravel web apps and led customer data analysis reported to senior management.
Leadership: Engineering management, technical strategy, architecture review, release
planning, incident response, mentoring
Security & Compliance: SOC 2, business continuity & disaster recovery, change
management, AWS IAM, secrets management
Cloud & Infrastructure: AWS (Elastic Beanstalk, Lambda, SQS, Kinesis, ElastiCache,
RDS/Aurora, CloudFront), Terraform, Docker
Languages & Frameworks: PHP, Laravel, SQL/MySQL, Redis, JavaScript, Go, C#
